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Is Your EBiz Ready for the Holidays?
Ever heard the phrase, "Christmas in July?" It's no joke!
Imagine this with me for
a moment: it's Summer, or early to mid-Fall. In the
northern part of the US, the weather is still nice and
warm. In the south, it's hot. All over the US,
swimming, boating, jet-skis and motorcycles are the rule.
Backyard barbecues, and long lazy nights under the stars.
The last thing on anybody's mind right now is Christmas. Or is it? Believe it or not, there
are people who are thinking of nothing but Christmas
right now. Who are they? Product Manufacturers, Wholesale
Suppliers, and Retailers.
Manufacturers are rolling out their
latest product lines for the Holiday Season. At this time
of year, you'll noticed that next year's cars are
available at the Auto dealerships already. The new
"model runs" for everything from DVD Players to
Toasters are coming off the assembly lines. Wholesale
Suppliers are planning their cold-weather product
inventories, like Ice Skates, Indoor Games, and warm
fuzzy Sweaters.
Christmas parties, Hanukkah
celebrations, Kwanzaa gatherings and more are still just
a tickle of exciting anticipation in most people's minds,
but the Holiday Season Sales Machine is cranking up into
full gear. Swimsuits are disappearing off the racks in
retail stores, replaced first by School Supplies, then by
loads of Toys and Gifts. Wholesale Suppliers are
beginning to strain the capacity of their warehouse
shelving units with overstocks of new products. Retail
Stores are planning their Holiday advertising
campaigns.
Why is all this happening now?
Because the Holidays are coming, sooner than you think!
It takes a lot of planning and foresight for product
manufacturers, wholesale suppliers and retailers to get
ready for the Holidays.
ECommerce businesses are no
different! If you own a Home-based Internet Business,
or are thinking about starting one, you are in an
excellent position RIGHT NOW to catch the Holiday Season
Sales Blitz! But, you need to get going, or get left
behind until next year!
The Holiday Season is the bonanza
that all retailers look forward to every year. According
to the National Federation of Retailers, as much as 40%
of ALL retail sales occur in those few short weeks
leading up to the December Holiday vacation that we all
look forward to.
However, there's more to it than
that. As much as 60 to 70% of all the products that
people buy as Gifts are sold. When I say Gifts, I'm NOT
talking about birdhouses and glass figurines. I AM
talking about the warm fuzzy sweaters, the sporting
goods, the toys, and all the other things that people
would normally buy for themselves throughout the year if
they had the extra cash. THIS is when they buy those
things.
 See the red shading in this
graphic? Those red areas are the Holiday Seasons from
1999 to 2002. Those black lines that are slanting upward
so steeply are the rises in ECOMMERCE sales, in billions
of dollars, during those Holiday Seasons. Notice that
after a steep Holiday rise in ECommerce, the line does not
go back down to where it started. It drops off as we
hit January, but levels off at a higher level than the
year before. What you're seeing there is the fact
that overall Internet Retailers, like you and me, are
making more and more money every year. Another good thing
to know is that 75% of the billions in online
sales every year are made by strictly Internet Retailers
that do not have physical stores, just like you and me.
There is no end to this
trend in sight.
Online shopping is the fastest
growing area of internet use each year. 40% of all
current internet users already purchase goods online. The
number of Internet users is increasing dramatically every
day.
Internet Retail sales continue to
outpace overall retail purchases. Total retail sales rose
just 4.4 percent in 2001 while Internet Retail sales rose
22% for a total of $34 Billion. In fact, Internet Retail
has posted consistent double-digit gains throughout the
economic slump. Non-store retailers like you and me accounted
for a whopping $26 Billion of that market!
So, what I'm saying here is that:
- Internet Retail is
growing rapidly, with no end in sight.
- The Holiday Season
accounts for 40% of the whole year's retail sales
in Internet Retail, and as much as 70% in some
product markets.
- The Holiday Season is
coming...be ready for it!
The time to begin preparing your
existing Home-based Internet Business, or to start your new
business is NOW, while everybody's still enjoying the
warmer weather. Your Holiday Retail Season will make it
worth missing a couple of camp-outs!
Chris Malta
Worldwide Brands, Inc.
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